Online video has quickly become an indispensable marketing tool for businesses of all kinds. However, many real estate agents (and brokers) are leaving money on the table by not using video in their marketing. This presents an amazing opportunity for you to step in and differentiate yourself with professional video(s).
Promotional videos and client testimonials offer smart realtors a connection with buyers/sellers and set you apart from your competition. The biggest obstacle for most agents is just getting started. Video is a creative way to build your brand and set you apart as the expert in your market. Let us help you grow your business and reach buyers and sellers that need your help.View Flyer
The awesome thing about video is that it allows home buyers and sellers to get to know the person behind the screen. People want to work with real people. Tell them a little bit about yourself—your real estate experience, your hobbies, your family, your successes, etc.
Your future clients will feel like they already know you, just from watching your “About Me” video. These videos are a great way to promote the good things you’ve done for past and present clients and industry partners.
Think about what makes you stand out as a real estate agent. As a broker, think about what makes your office, your staff, and your culture stand out. Pinpoint your real estate specialty in a this short agent/office promo video. If you’ve won an award, tout it. If you’re great at finding flipping opportunities for investors, talk about it. If you have a unique company culture, highlight it.
Think of these videos as opportunities to win more listings. Don’t just tell home buyers and sellers what sets you apart from the competition, show them with an engaging promotional video.
Whether you’re a one-agent show or you’re a part of a larger brokerage or team, promote your business by adding the office/ agent promo video to your video marketing toolkit. Potential buyers and sellers may not know about your skillset, the way you work as a team at your office, or the awards you and your team have received. This is a great opportunity to develop brand awareness and inform clients about why they should partner with you in the home buying or selling process.
Referrals are essential to building a strong client base. One way to grow not only your real estate network but also generate new leads is through filming short testimonial interviews.
Chances are you’ve worked with a lot of respected buyers or sellers in the past, or even colleagues in the real estate industry (i.e. mortgage lenders, home inspectors, attorneys, etc) who can provide a first person view into how great it is to work with you.